TTWOTake-Two Interactive Software, Inc.

“I was visiting one of our studios, and they showed me some advertisements that they were putting together to advertise their games. And these were live action ads, and they were funny and cute, 15- to 30-second ad units that you've seen a zillion times. And they were all created with AI, licensed AI, legal AI. And the script was done in-house for free, well, by people, colleagues or company already. And the software was used, AI software was used. The entire cost of making this spot was 0. And previously, we hired third-party companies to actually create those with human beings, and those spots could cost $25,000, $50,000, $100,000.”

“not only were we not interested in reducing our headcount to make this happen, we didn't have the opportunity to reduce our headcount to make this happen. The entire marketing team at this particular studio is two people. They're doing a great job. But what AI has allowed them to do is be more efficient, make great stuff and do it cheaper. And this is all a benefit to our company.”

“we are constantly on a daily basis, tuning up our models that will inform how we spend money on user acquisition. As I said, sometimes it's greater, sometimes it's lower.”

“To the extent that technology allows anyone to do a better job in asset creation, naturally, we'll avail ourselves with the same technology. If you take a look at the tech in-market that is currently licensed for the creation of video games, it's licensed broadly. No one exclusively licensed this technology for video games. So if a competitor has access to AI and that allows someone to do something better, quicker, cheaper, then we would have access to the same thing.”

“asset creation is not the same as hit creation. And the best example of that is there are thousands of new mobile releases a year, but there's a handful of new mobile hits a year, and we make some of them. Despite the fact that everyone has access to the same tech because everyone licenses exactly the same underlying technology for the creation of mobile titles as we do.”

“as we operate at this new level and generate operational efficiencies through reduction efforts and leveraging new technologies, including AI, we aim to enhance our margin profile over time.”

“I think that everyone has bought into the possibilities of new technology. And I think there are times when some of my colleagues think I'm too conservative on the topic.”

“With our focus on incorporating new technologies and tools, we feel confident in our ability to scale our business, generate operational efficiencies and leverage the power of our balance sheet, which we believe will drive long-term shareholder returns.”

“Our art is created in computers. It always has been. But our art is created by human beings using computers, and I believe that will continue to be the case.”

“invest in technology that will unlock greater creative capabilities and operational efficiencies across our organization.”