DECKDeckers Outdoor Corporation
AI adoption · Q1 2026 earnings call
Consumer DiscretionaryExploring
1
extracted from this call
2 / 5
directional only
Not disclosed
no breakout in this call
AI was mentioned only once on this call, briefly and in passing, as part of a multi-item list of technology investment priorities within Deckers' multiyear growth framework through FY2030. The CEO cited 'the responsible use of AI' as one of several technology investments intended to support productivity, efficiency, and consumer acquisition. No AI products, partnerships, vendors, quantification, or deployment details were disclosed.
Adopter
See full leaderboard →17/ 100
24
stage: exploring · max spec: 2
0
no quantified disclosure
35
1 scope
internal_use
1 AI mention from this call.
Extracted verbatim from the DECK Q1 2026 earnings call transcript. Speaker, section, and specificity tier surfaced for each mention.
- T2Prepared remarks· CEO· Internal use
“technology advancements, including the responsible use of AI designed to support gains in productivity, efficiency and consumer acquisition and connectivity.”
— Stefano Caroti, DECK earnings call
What management wouldn’t quantify.
Analyst questions where management declined to share a specific number. The pattern of refusals is often as informative as the disclosures.
- No quantification of AI investment amount, budget allocation, or headcount dedicated to AI.
- No named AI products, platforms, vendors, or partners disclosed.
- No specific use cases described beyond generic references to productivity, efficiency, and consumer acquisition.
- No analyst questions were asked about AI, so management responsiveness to AI topics was not tested.
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