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WireSift Research · AI Adoption Tracker · Q1 2026

DEDeere & Company

AI adoption · Q1 2026 earnings call

IndustrialsScaling
AI mentions
12
extracted from this call
Max specificity
4 / 5
quantified with specifics
AI revenue
Not disclosed
no breakout in this call
Deere discussed AI and machine learning primarily through its Precision Ag technology portfolio, including See & Spray targeted application, harvest settings automation, FurrowVision downforce automation, and the Tina virtual superintendent for construction job sites. Management provided operational metrics on technology adoption and utilization but did not explicitly use the term 'artificial intelligence' or 'AI' in most passages, instead framing these as precision technology and automation solutions. The most quantified disclosures related to See & Spray acreage growth, herbicide savings, Precision Essentials renewal rates, and harvest automation utilization rates.
Public Company AI Adoption Index
Adopter
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Composite
66/ 100
#35 non-tech · #81 overall · #10 in Industrials
Depth · 40%
78
stage: scaling · max spec: 4
Disclosure · 40%
70
7 quant outcomes
Breadth · 20%
35
1 scope
Adoption scopes:product_embedded
Every claim, sourced

12 AI mentions from this call.

Extracted verbatim from the DE Q1 2026 earnings call transcript. Speaker, section, and specificity tier surfaced for each mention.

  • T4Q&A· IR· Product-embedded AI
    Analyst questionparaphrased· Wells Fargo· Jerry Revich
    Can you folks talk about your expected See & Spray acreage covered this year, a retrofit orders are tracking and precision essential renewal rates for the '25 cohort? And any comments you can make on the list price increases for the advanced features that you're rolling out as part of BOP, please?
    See & Spray, we're encouraged by the progress that we're seeing this year. Again, just maybe starting with acres and how many we're going to cover. Recall, year 1, we covered 1 million acres last year globally. It was 5 million acres. We're early in the spring season. But again, the kind of -- similar to my comments on the EOP, as we look at those same customers from a year ago, they are year-to-date, spring more acres with See & Spray than we saw last year. So we're encouraged. We're encouraged by that pace. And again, what's given us a lot of confidence is the technology is working. We're seeing an actual demonstrated 2 years now, 50% to 60% savings on herbicide using the technology and that is resulting in increased utilization for customers.
    Josh Beal, DE earnings call
    ProductsSee & Spray
  • T4Q&A· IR· Product-embedded AI
    Analyst questionparaphrased· Wells Fargo· Jerry Revich
    Can you folks talk about your expected See & Spray acreage covered this year, a retrofit orders are tracking and precision essential renewal rates for the '25 cohort? And any comments you can make on the list price increases for the advanced features that you're rolling out as part of BOP, please?
    Harvest settings automation, which you didn't ask about, but I just did want to mention utilization there has continued to be very strong. Last quarter, we talked about over 60% utilization of harvest automation in the sort of the Northern Hemisphere harvest. As we've looked at Brazil and their utilization and their most recent harvest, it's over 80%.
    Josh Beal, DE earnings call
    ProductsHarvest settings automation
  • T4Q&A· IR· Product-embedded AI
    Analyst questionparaphrased· Wells Fargo· Jerry Revich
    Can you folks talk about your expected See & Spray acreage covered this year, a retrofit orders are tracking and precision essential renewal rates for the '25 cohort? And any comments you can make on the list price increases for the advanced features that you're rolling out as part of BOP, please?
    You asked about renewal rates on Precision Essentials. We're still in that 70% range overall for renewals. But I think what is really giving us encouragement is we're now getting those customers who are in their second year of renewal. And if you look at that cohort, their renewal rate is over 90%.
    Josh Beal, DE earnings call
    ProductsPrecision Essentials
  • T4Prepared remarks· CFO· Product-embedded AI
    while engaged acres in John Deere operations center increased about 10% year-over-year, highly engaged acres have grown at an even stronger pace. Additionally, the quantity of monthly active digital users continues to grow, now reaching nearly 440,000.
    Brent Norwood, DE earnings call
    ProductsJohn Deere Operations Center
  • T4Prepared remarks· IR· Product-embedded AI
    Since launching that solution in the second half of 2024, we sold more than 12,500 JDLink Boost kits and achieved 25% growth within the last quarter alone, expanding our connected fleet and increasing the value of our digital and SaaS offerings.
    Josh Beal, DE earnings call
    PartnersStarlink
    ProductsJDLink Boost
  • T4Q&A· Other· Product-embedded AI
    Analyst questionparaphrased· Wells Fargo· Jerry Revich
    Can you folks talk about your expected See & Spray acreage covered this year, a retrofit orders are tracking and precision essential renewal rates for the '25 cohort?
    the point I would like to make here is if you think about the customer organizations we get as a result of that into our John Deere operations center. We have more than 4,000 new customer orgs as a result of that, actually closer to like 5,000.
    Christopher Seibert, DE earnings call
    ProductsPrecision Essentials, John Deere Operations Center
  • T3Prepared remarks· IR· Product-embedded AI
    our senspray technology continues to advance. Recent software enhancements have expanded the targeted application capabilities across a broader range of crops for both new and existing systems including the notable additions of wheat, barley and canola. In addition, our recently announced See & Scout capabilities leverage the same camera platform to capture field level data and generate new agronomic insights for growers, such as weed pressure and stand count maps.
    Josh Beal, DE earnings call
    ProductsSee & Spray, See & Scout, senspray
  • T3Q&A· IR· Product-embedded AI
    Analyst questionparaphrased· UBS· Unknown (for Avi Juraslisk)
    are you gaining share within the existing product portfolio? Or has it really been driven by these new products that you've been rolling out down there?
    new combined. We brought new sprayers, new planters, new technologies like sea and spray, connectivity through StarLink and all of that is driving an experience for our growers that helps them save on inputs, drive more value in their operations. I mentioned earlier, but harvest settings automation for combines is the highest utilization in the globe in Brazil, reflecting the value that our customers see in that region as well.
    Josh Beal, DE earnings call
    PartnersStarlink
    ProductsSee & Spray, Harvest settings automation
  • T3Q&A· IR· Product-embedded AI
    Analyst questionparaphrased· Wells Fargo· Jerry Revich
    Can you folks talk about your expected See & Spray acreage covered this year, a retrofit orders are tracking and precision essential renewal rates for the '25 cohort? And any comments you can make on the list price increases for the advanced features that you're rolling out as part of BOP, please?
    early in the EOP, but take rates that we're seeing thus far and See & Spray for '27 would exceed what we saw for this year as well.
    Josh Beal, DE earnings call
    ProductsSee & Spray
  • T2Prepared remarks· IR· Product-embedded AI
    new offerings have enabled burrow optimization through our exact depth solution, which is designed to provide individual row unit depth calibration from the cab while on the go and also through downforce automation, which is enabled by our recently released FurrowVision technology. When these Furrow optimization solutions are paired with our automated fertilizer replacement solutions of Exact shot with an exact rate, farmers can be better positioned to maximize yield potential while reducing rising input costs within tight planting windows.
    Josh Beal, DE earnings call
    ProductsExactDepth, FurrowVision, ExactShot, ExactRate
  • T2Prepared remarks· CFO· Product-embedded AI
    At CONEXPO in 2026, we generated a lot of buzz around the new John Deere excavator and a fully integrated job site vision with Tina virtual superintendent and the operation center, enabling a smarter and safer job site.
    Brent Norwood, DE earnings call
    ProductsTina virtual superintendent, Operations Center, John Deere excavator
  • T2Prepared remarks· IR· Product-embedded AI
    These tractors are autonomy ready and fully integrated with advanced precision technologies and connectivity solutions and our design to help farmers cover more acres efficiently throughout the crop cycle.
    Josh Beal, DE earnings call
    ProductsADAR, ADAR X
Q&A Dynamics

What management wouldn’t quantify.

Analyst questions where management declined to share a specific number. The pattern of refusals is often as informative as the disclosures.

  1. No explicit dollar revenue attribution for Precision Ag technology or SaaS offerings disclosed despite analyst questions on the topic.
  2. See & Spray total acreage target for FY26 not provided; management noted it is 'early in the spring season' and declined to give a full-year number.
  3. No explicit mention of 'AI' or 'machine learning' by name in the transcript; all technology described functionally. Extraction relies on functional descriptions of ML-driven capabilities (computer vision in See & Spray, automated settings optimization).
  4. Precision Essentials ARR or total subscription revenue not disclosed.
  5. No capex or R&D spend specifically attributed to AI/ML development disclosed.
  6. Tina virtual superintendent described only in passing with no deployment metrics or revenue contribution.
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Sourced from primary documents · See the methodology for the extraction approach.