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WireSift Research · AI Adoption Tracker · Q1 2026

CRMSalesforce, Inc.

AI revenue and adoption · Q1 2026 earnings call

Information TechnologyMonetizing
AI mentions
34
extracted from this call
Max specificity
5 / 5
financialized — dollar / segment level
AI revenue
Disclosed
arr
Salesforce's Q1 FY27 call was dominated by AI/agentic commentary, with management positioning the company as the '#1 agentic CRM.' Agentforce ARR surpassed $1 billion, and combined AI and data ARR reached $3.4 billion. Management disclosed 28.6 trillion tokens processed (up 152% QoQ) and 3.8 billion agentic work units (up 111% QoQ), while Slack AWUs grew 350% QoQ. The call featured live customer testimonials from PenFed Credit Union and UCLA Health, and introduced the 'Headless 360' strategy enabling Salesforce APIs/MCP access from any surface.
AI Revenue Disclosure
Amount
1
Method: arr
we're seeing incredible demand for Agentforce with ARR now greater than $1 billion. And combined with Data 360 and Informatica Cloud, we've delivered $3.4 billion in AI and data ARR.
Public Company AI Adoption Index
Adopter
See full leaderboard →
Composite
87/ 100
#9 overall · #9 in Information Technology
Depth · 40%
100
stage: monetizing · max spec: 5
Disclosure · 40%
75
rev: arr $1M · 6 quant outcomes
Breadth · 20%
85
3 scopes
Adoption scopes:product_standaloneinternal_useproduct_embedded
Every claim, sourced

34 AI mentions from this call.

Extracted verbatim from the CRM Q1 2026 earnings call transcript. Speaker, section, and specificity tier surfaced for each mention.

  • T5Prepared remarks· CEO· Standalone AI product
    we also mentioned we have some record token counts. I think we're going to talk about how we processed 28.6 trillion tokens, up 152% quarter-over-quarter, no greater example of the tremendous adoption of these new agentic products by our customers and how we've converted those into 3.8 billion agentic work units.
    Marc Benioff, CRM earnings call
    ProductsAgentforce
  • T5Q&A· President· Standalone AI product
    Analyst questionparaphrased· Morgan Stanley· Keith Weiss
    where you guys garner your confidence of a back half organic subscription revenue acceleration
    the top 10 deals. In combination, the whole booking, the annual incremental booking grew 60%. When you look at the TCV, which goes in the RPO, we added approximately $800 million. That's 2.5x the same 10 deals last year, the top 10 deals.
    Miguel Milano, CRM earnings call
    ProductsAgentforce
  • T5Prepared remarks· Other· Standalone AI product
    Agent Wingman is going to save me nearly $1.6 million this year, has decreased our call handle time 10% this year, 50% reduction in after-call work time and 40% reduction in held calls.
    James Schenck, CRM earnings call
    ProductsAgentforce, Agent Wingman
  • T5Prepared remarks· CEO· Standalone AI product
    we're seeing incredible demand for Agentforce with ARR now greater than $1 billion. And combined with Data 360 and Informatica Cloud, we've delivered $3.4 billion in AI and data ARR.
    Marc Benioff, CRM earnings call
    ProductsAgentforce, Data 360, Informatica Cloud
  • T5Prepared remarks· CEO· Standalone AI product
    in Q1 alone, Agentforce sales worked 220,000 leads autonomously, generating $42 million in pipeline
    Marc Benioff, CRM earnings call
    ProductsAgentforce Sales
  • T4Q&A· President· Standalone AI product
    Analyst questionparaphrased· Goldman Sachs· Gabriela Borges
    how it intersects with the build versus buy debate
    on Headless MCP tool calls have been more than 1.5 million. So what people are using is they're using it not only in Salesforce, where they do with Coworker and our regular sites. They're also able to use it in their flow of work. Similarly, on -- we announced the Headless MCP server for Slack and Slack has done 30 million -- 50 million tool calls.
    Srinivas Tallapragada, CRM earnings call
    ProductsHeadless 360, Slack, Agentforce Coworker
  • T4Prepared remarks· CEO· Standalone AI product
    More than 700 customers are already using Piper. It's an incredible success, and we deployed Piper on salesforce.com, as I mentioned. So you're going to be able to use it firsthand. I think that's so great. It's engaging 50% of our traffic and qualifying thousands of leads and delivering 45% more pipeline than traditional web agents.
    Marc Benioff, CRM earnings call
    PartnersQualified
    ProductsPiper, Agentforce
  • T4Q&A· President· Standalone AI product
    Analyst questionparaphrased· Evercore Partners· Kirk Materne
    Can you talk about Slack being potentially sort of a gateway for broader agentic adoption
    the community built 3 million custom apps on Slack in Q1. That's 8x quarter-on-quarter. I mean there is a huge boom. Out of those custom apps, there were 250,000 that were AI agents that were built, third-party AI agents, and that grew more than doubled in quarter-on-quarter, grew eightfold year-on-year.
    Miguel Milano, CRM earnings call
    ProductsSlack
  • T4Q&A· Other· Standalone AI product
    Analyst questionparaphrased· Goldman Sachs· Gabriela Borges
    I would love to spend a little bit of time on your Headless strategy and more specifically, how it intersects with the build versus buy debate.
    Agentforce customers in production grew by 50%. So I think we're starting to see a little bit of that impact as not just our customers, but also our global SIs across the entire platform, absolutely implementing Data 360, implementing Agentforce, implementing a service.
    Patrick Stokes, CRM earnings call
    ProductsAgentforce, Data 360, Headless 360
  • T4Prepared remarks· CEO· Standalone AI product
    Vivino, the world's largest wine company supporting 74 million users with only 37 reps, kind of hard to believe, but it's possible because its agent, Vivina, autonomously handles order status, lookups, account questions more autonomously slashing resolution time by 70%.
    Marc Benioff, CRM earnings call
    ProductsAgentforce
  • T4Q&A· President· Standalone AI product
    Analyst questionparaphrased· Morgan Stanley· Keith Weiss
    where you guys garner your confidence of a back half organic subscription revenue acceleration
    The first one is we are upgrading the existing seats of our customers so that they -- the same users, human users can use unlimitedly AI. And this is the A1E that increased 60% in the quarter because there is a big uplift on those seats.
    Miguel Milano, CRM earnings call
    ProductsA1E, Agentforce
  • T4Prepared remarks· CEO· Standalone AI product
    since we deployed Agentforce on help.salesforce.com and on 1-800-NO-SOFTWARE, well, only 15 months ago, it's autonomously handled now 4 million inquiries. It's now double what human agents are handling.
    Marc Benioff, CRM earnings call
    ProductsAgentforce
  • T4Prepared remarks· COO· Internal use
    Slackbot, which is embedded directly into the flow of work, is now our fastest adopted AI tool in Salesforce's history, driving 3.8 million hours of annualized productivity gains for our employees.
    Robin Washington, CRM earnings call
    ProductsSlackbot
  • T4Q&A· President· Standalone AI product
    Analyst questionparaphrased· Goldman Sachs· Gabriela Borges
    how it intersects with the build versus buy debate
    Anthropic is one of our biggest users of CRM of Sales Cloud. And obviously, Slack, their usage through Q1 has exploded fivefold because now they are using Sales Cloud from a Headless perspective
    Miguel Milano, CRM earnings call
    PartnersAnthropic
    ProductsSales Cloud, Headless 360, Slack
  • T4Q&A· President· Standalone AI product
    Analyst questionparaphrased· Morgan Stanley· Keith Weiss
    where you guys garner your confidence of a back half organic subscription revenue acceleration
    6 of the top 10 deals were AELAs, unlimited enterprise license agreement, where we threw in a bunch of Flex Credits and customers are deploying use case after use case, channel after channel.
    Miguel Milano, CRM earnings call
    ProductsAgentforce, Flex Credits, AELA
  • T4Prepared remarks· CEO· Standalone AI product
    Florida Prepaid, a college savings plan provider with more than 200,000 accounts is using Agentforce voice to autonomously handle 75% of business hour calls and 100% of after-hour calls.
    Marc Benioff, CRM earnings call
    ProductsAgentforce Voice
  • T4Prepared remarks· COO· Standalone AI product
    Bookings for A1E and A4X, our premium SKUs anchored in sales and service, including the value from our agentic capabilities, grew nearly 60% year-over-year.
    Robin Washington, CRM earnings call
    ProductsA1E, A4X, Agentforce
  • T4Prepared remarks· CEO· Product-embedded AI
    Slack was nearly half of our 1 million-plus wins this quarter, up 80% year-over-year. It is a rocket ship to the moon. All of the AI companies run on Slack.
    Marc Benioff, CRM earnings call
    ProductsSlack
  • T4Prepared remarks· COO· Internal use
    In Q1, AI coding tools enabled us to double the amount of features and codes shipped year-over-year, while simultaneously reducing incidents and defects.
    Robin Washington, CRM earnings call
  • T4Prepared remarks· CEO· Product-embedded AI
    since launch in April. We've already processed 4.5 million MCP calls into our platform. Q1 alone, we processed nearly 1 trillion API calls, incredible.
    Marc Benioff, CRM earnings call
    ProductsHeadless 360, Agentforce
  • T4Q&A· CEO· Standalone AI product
    Analyst questionparaphrased· Jefferies· Brent Thill
    Marc, I'm curious to get your thoughts on just the transformation to an AI-led story. The Agentforce numbers are great to see. But what else in terms of what you're most excited about?
    we've delivered more than 4 million autonomous service transactions in a relatively short order, it's kind of hard to believe.
    Marc Benioff, CRM earnings call
    ProductsAgentforce
  • T4Q&A· President· Standalone AI product
    Analyst questionparaphrased· Evercore Partners· Kirk Materne
    Can you talk about Slack being potentially sort of a gateway for broader agentic adoption
    Slackbot is our personal assistant. It has increased the productivity of the whole company around 3% more or less.
    Miguel Milano, CRM earnings call
    PartnersAnthropic
    ProductsSlackbot, Slack
  • T4Prepared remarks· CEO· Product-embedded AI
    Slack AWUs grew nearly 350% quarter-over-quarter. In 2 years, there'll be more agents using Slack than people.
    Marc Benioff, CRM earnings call
    ProductsSlack
  • T4Prepared remarks· COO· Standalone AI product
    our top 10 customers by Q1 AWU usage have increased their total Salesforce spend by 1.5x in the last year.
    Robin Washington, CRM earnings call
    ProductsAgentforce
  • T4Prepared remarks· CEO· Standalone AI product
    50% of Agentforce and Data 360 bookings were from existing customers expanding their commitment.
    Marc Benioff, CRM earnings call
    ProductsAgentforce, Data 360
  • T4Prepared remarks· CEO· Standalone AI product
    we've seen 1 million users of Slack MCP in the first 6 weeks
    Marc Benioff, CRM earnings call
    ProductsSlack
  • T3Q&A· CEO· Product-embedded AI
    Analyst questionparaphrased· Jefferies· Brent Thill
    Marc, I'm curious to get your thoughts on just the transformation to an AI-led story.
    the biggest thing that happened in the quarter from my perspective was that Agentforce is now available and replaces essentially Salesforce search. So for those of you who are Salesforce users, the millions of people who use Salesforce every day, the search bar is a critical part of how the application operates. Now Agentforce is that search bar.
    Marc Benioff, CRM earnings call
    ProductsAgentforce, Agentforce Coworker
  • T3Q&A· CEO· Internal use
    Analyst questionparaphrased· Deutsche Bank· Brad Zelnick
    the gross margins show no degradation despite surging token demand
    we have been using AI to create more efficiency for our engineers. And especially this year, now with these new coding agents, we're seeing even more dramatic capability. So that's a key part of our margin story is that we're not hiring more engineers.
    Marc Benioff, CRM earnings call
  • T3Prepared remarks· Other· Standalone AI product
    we've consolidated into one single instance of Health Cloud, and we've built on top of that with Marketing Cloud, Data 360, and most recently launched our first experiment with Agentforce, and that's a customer-facing chatbot
    Michael Burke, CRM earnings call
    ProductsAgentforce, Health Cloud, Marketing Cloud, Data 360
  • T3Prepared remarks· CEO· Standalone AI product
    McAfee has selected our new Agentforce ITSM product or what we call Agentforce IT service to replace ServiceNow. They are using it for everything, ticket deflection, hardware provisioning, incident management
    Marc Benioff, CRM earnings call
    ProductsAgentforce ITSM, Agentforce IT Service
  • T3Prepared remarks· Other· Standalone AI product
    We have 76 agents now running across operations, mortgages, IT, HR. All of our areas are adopting it to make our employees be more productive.
    James Schenck, CRM earnings call
    ProductsAgentforce
  • T3Prepared remarks· CEO· Product-embedded AI
    people search for information inside Salesforce 1 billion times a month. Coworker turns search into answers and answers into action.
    Marc Benioff, CRM earnings call
    ProductsAgentforce Coworker
  • T2Q&A· CEO· Standalone AI product
    Analyst questionparaphrased· Deutsche Bank· Brad Zelnick
    Can you help us translate the usage metrics to revenue?
    It's not that we're not spending a lot with OpenAI. We are. We're using their platform. We're using Codex, their coding tool. We're using Anthropic. We're using their platform and their coding tool Cowork. We're using both of these platforms. Both of these companies are our customers.
    Marc Benioff, CRM earnings call
    PartnersOpenAI, Anthropic
    ProductsCodex, Agentforce
  • T2Prepared remarks· COO· Standalone AI product
    the Headless 360 strategy that Marc walked through expands our addressable market into surfaces we've never previously monetized. That's the next leg of our path to FY '30.
    Robin Washington, CRM earnings call
    ProductsHeadless 360
Q&A Dynamics

What management wouldn’t quantify.

Analyst questions where management declined to share a specific number. The pattern of refusals is often as informative as the disclosures.

  1. Agentforce ARR of >$1B disclosed but no breakdown of standalone Agentforce vs. bundled/upsell revenue provided.
  2. Gross margin impact of AI token costs (OpenAI, Anthropic spend) acknowledged but not quantified; management stated margins are not degrading despite surging token demand without providing specific cost figures.
  3. No explicit disclosure of Agentforce average contract value or pricing per Flex Credit/AWU.
  4. Headless 360 monetization model described as 'developing' with no pricing or revenue contribution disclosed.
  5. Analyst Brad Zelnick asked directly how AWU/token metrics translate to revenue; management provided qualitative color (top 10 AWU customers spent 1.5x more) but declined to give explicit revenue-per-AWU or conversion rate guidance.
  6. Tableau and Commerce Cloud weakness acknowledged but not quantified in terms of revenue drag.
  7. No disclosure of Informatica standalone revenue or margin contribution post-acquisition.
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Sourced from primary documents · See the methodology for the extraction approach.